Practical Tools for Smarter Work
Practical research, reviews, and comparisons of software, SaaS, AI, automation, and productivity tools.
For program & partnership managers
Media Kit
A quick, factual overview for anyone evaluating a partnership with TrueTropical — who we are, what we cover, who reads us, and what we're looking for.
Who we are
Practical Tools for Smarter Work. TrueTropical publishes independent research, reviews, and comparisons of software, SaaS, AI, automation, and productivity tools — written for people who need to pick the right tool, not read marketing copy.
Publisher
TrueTropical is published by Mike Stay, an independent publisher. Launched in 2026.
Published research
18 reviews and 2 comparisons
What we cover
- Productivity
- Workflow automation
- AI
- Email marketing
- SaaS / software
- Creator tools
- Windows & power-user tools
Our audience
- Creators
- Freelancers
- Small businesses
- Small SaaS teams
- Power users
- Professionals looking for practical software
Publisher's social reach
These are the publisher's personal accounts, which TrueTropical uses for distribution. Figures as of October 2026.
How we work with software companies
- Independent reviews
- Comparisons
- Research-based content
- Affiliate partnerships
- Relevant sponsored/partner content, where editorial standards permit
Editorial principles
Affiliate relationships help support TrueTropical, but they do not determine which products we cover, how we evaluate them, or which alternatives we recommend. A product without an affiliate relationship can be the better choice, and we say so when it is.
Research is done with AI assistance; the publisher chooses what is reviewed and approves everything before publication.
- Practicality over hype
- Accuracy and transparency
- Honest disclosure of affiliate relationships
- Content remains useful whether or not an affiliate relationship exists
Partnerships
What we're interested in:
- Products genuinely relevant to our audience's real workflows
- Accurate, current information we can verify — pricing, features, and real limitations
- Affiliate programs with reasonable, transparent terms
- A willingness to be covered honestly, limitations included
What's useful from a program manager:
- Product access for hands-on testing, where applicable
- Current pricing and plan details
- A contact point for verifying facts before publication
- Affiliate program details, if one exists
Website & contact
Website: truetropical.co
Contact: truetropical.co/contact
Contact: hello [at] truetropical [dot] co